Social media marketing tips and tricks

Social media marketing (SMM) is an effective means of driving your brand, increasing click-rates and the most important of all, conversions. According to one study, social media referrals contribute to some 30% traffic on a site. If your traffic is less than this benchmark, you may want to revisit your social media marketing strategy.

All in all, a social media marketing campaign can benefit more than it can bring harm to your business. Here are some tips that will help you leverage social media marketing techniques for maximum efficiency i.e. growth and revenue:

Create tailor made tweets

Several tweets can happen in an instant. We all are aware of that and to be able to make your tweet stand out is not only difficult but takes creativity on our part. How then you get your message or brand to get noticed. The answer lies in using custom formatting.

Customized or formatted tweets will stand out amidst the clutter of hundreds and thousands of tweets. They easily capture user’s attention. How to achieve customization in your tweet? Use a unique font color or insert a line break. You can even include a new emoji or a fun symbol to make your brand more visible.

Write longer posts

Well, Twitter isn’t exactly the platform in this case for you. However, you can do so by utilizing the Google+ platform here. You can engage audiences with a conversation that allows you write longer posts.

Create Facebook groups

A recent survey has revealed that the organic reach of brands via Facebook pages is diminishing, entrepreneurs and marketers should instead divert their focus on the creation of Facebook groups. Managing groups have its own advantages as opposed to pages. A major advantage is that members will receive instant notifications about any updates

Insert embedded call-to-actions (CTAs)

CTAs can incite your audience. So add a little spice to your posts which will hook them towards you. It could be your routine Facebook posts but call-to-action buttons actually generate more leads. The higher the leads, the greater the likelihood for conversions.

Market across a wide variety of social platforms

The idea of marketing across various platforms means converting your Facebook fans into LinkedIn connections and those connections to Twitter followers or add them to Google+ circles. By constantly sharing on each social media site your brand’s recall is increased in the minds of your followers. It will continue to stay that way forever.

Develop meaningful connections

Your customers are a valuable asset. You can categorize people on the basis of their preference and as a result, facilitate these like-minded individuals to interact with each other more often through social media channels. Two things will come out of it; word of mouth marketing of your business and loyal customer base.

Crowdfund user-generated content

Employing crowd sourcing user content, you can put on display powerful illustrations. In liaison with platforms such as Pixlee, you can share moments where people have expressed their trust and attachment with your brand by way of visuals.

No harm being a little weird

Weird as in thinking out of the box or playing outside your comfort zone. Nothing has great ever come out by taking the safe route. Calculated risks have always proved to be worth a shot. Sure things can backfire but experimenting a little with your marketing approach will further cement trust of your followers and customers in your business.

Why? Primarily because they will admire your risk taking ability and appreciate your move while at the same time happily sharing it with others.

Take responsibility for your actions

Entrepreneurial thinking enables you to identify a bad apple among your customer base and distance your brand from him without having to feel sorry. If the customer is in the wrong and his actions can malign or bring bad to your business, it is wise to let him go.

Such an incident was reported in Adweek where Liberty Bottleworks firmly stood their ground and addressed a disgruntled customer. Their transparency in dealings with their customers and authenticity in products justified their stance.

The social media public can really break or make a business these days, however, in the case of Liberty Bottleworks, the public was all praises which led them to attract many new customers.

Don’t just ride the bandwagon

It may be that there is an issue which has garnered a lot of negative press but voicing your opinion in a positive manner or giving it a positive spin will do wonders for your brand. People following you on social media will realize that your brand has a way to find good things even in the worst of times.

This will add positively to your overall brand image as optimism is contagious and will resonate more with the public when your name pops anywhere.

Bio: Nancy Atkinson is a social media marketer by profession and writes on topics such as WordPress, social media, SEO tips etc. You can contact her for best assignment writing service by following her on the website.

5 Top Resume Writing Tips For Candidates To Get A Job

As the first impression always matter so it is necessary that the resume should be well formatted and beautifully designed. Resume changes how employers perceive you and it also increased your employment opportunities. This is the only chance to capture any employer attention. Mostly average employer only spends 6-7 seconds looking at the resume, so it is important to make it as a mission. In such a competitive job market you need to have a professional resume that contains right information so that potential employers will have a look of it and will give you a chance of getting their attention. But always remember one thing that you don’t have too much time it just a matter of few seconds to impress the employers.

Here are some of the useful tips to make an effective resume.

1. Well Drafted Resume: First thing is that the format of your resume should be right. Use a logical format, wide margins, clean type and clear headings. Avoid the fonts that are difficult to read or the overuse of bold and italic or all-caps. It is also important to make sure that each element is consistent throughout the document.

2. Contact Information: It is very important to mention your contact details on the top of your resume. Without full details or incorrect contact information, employers will not be able to get in touch with you easily. By mentioning the details you can make it as easy as possible for an industry to get in touch with you so always include your full name, mailing address, house address and phone number.

3.Brief objective: the objective statement of your resume must be obsolete. To capture the employer attention start with a short but professional synopsis that described your year of experience, job history etc. stating an objective on your resume shows the employers that you know what to want to do and that you have the skills needed for the job position.

4. Mention Your Accomplishment: As many achievements should be measurable and quantifiable so include some of the specific achievement that shows a comprehensive image of your marketability. Accomplishments must be unique not just a list of what other did. It is better to avoid the generic description of the job you originally applied for.

5. Skills: Mention your soft skills, technical skills that are relevant for the organization you are applying for. More the skills match to your job requirement; increase your chances of being selected for the interview.

Don’t miss the opportunity to make a powerful skills section that can tip the odds in your favor. It is also necessary to focus on professional skills rather than hobbies. If you follow all these tips for writing your resume than it will increase your chances to get hired by the top companies. Before you send your resume on any job portal make sure that grammar, spellings are correct otherwise it will give a bad impact on employers about you. There are so many industries or organizations which provide the career opportunity in for both fresher and experienced. There are many job portals on which you can upload your resume and one of them is Monster India which released so many vacancies every year.

Author Bio
Khushboo Setiya is a blogger who closely follows the latest Career Guidance and Job trends In India and online marketing trends. She writes about various related topics such as job opportunity in India, Career Topics, Interview Tips and much more.